Why post-production is still the biggest barrier to content creation

Shooting a video today is easy: a smartphone, a microphone, a bit of light and you're good to go.But once the recording is done... that's when the real battle begins.Subtitles, formats, highlights, graphics, graphics, graphics, export, graphics, export, publication, export, publication — each step takes time and requires specific skills.The result? Many creators, journalists, and companies end up leaving their videos unfinished, sitting in a folder, simply because they don't have time to finalize them.