According to a study cited by The Guardian (Billion Dollar Boy, 2025), 1 creator out of 2 said that he had already experienced a burn-out linked to his career on the networks.
And 37% seriously considered quitting.
“You can't pause the internet.”
Impossible to take a break without risking disappearing from the flow.
The pressure became constant. The need to post every day, to stay “in the feed”, to attract attention at all costs, creates a form of mental and creative wear and tear.
This overproduction no longer leaves room for Long time that of reflection, of creation, of depth.
So many decide to Change the pace.
This week, for example, Louise Chabat announced that he wanted to reduce his presence on Instagram. The pace has become difficult to maintain.
She now prefers to focus on her podcast, a longer format where you take your time, and on retreats that she organizes.
And she is far from being the only one.
Emma Chamberlain, an emblematic figure in online creation, speaks openly about the need to slow down, to have “real exchanges, not just content to consume”.
The long format, whether it's a live stream, a podcast or a decryption, is more than a format: it's a respiration in a world that is always going faster.
A space for Take back control, get to the bottom of the issues, reconnect with your audience without having to shoot a video per day.
And this focus on the long format is also a Good thing for us scrollers.
Several studies show that ultra-short formats have a cost to our brain.
Regular consumption of Reels or videos of 15 to 60 seconds reduces our ability to concentrate, weakens the attentional control and decrease the working memory.
Faced with this cognitive overload, slowing to return to formats that take time to think, to explore, to tell is becoming not only a strategic choice, but also a mental and cognitive health choices.
Beyond the well-being of creators, the long format is also becoming a sustainable strategy.
Well-thought-out long-form content can nourish Weeks of publications : short excerpts, quotes, stories, LinkedIn or Instagram publications...
This “slow content” model allows you to:
That's where the Clipping come into play.
Clipping is the art (and technique) of extracting the most striking moments from long-form content: a podcast, an interview, or a live stream to make them short formats adapted to social networks.
Chez BenaNative, that's exactly what we allow: shoot once, tell stories in depth, and then multiply the formats so that each idea lives longer.
Less pressure. More meaning.
