Video has become an essential format in business: webinars, internal communications, interviews, product announcements, HR onboarding, training, event books, etc.
However, in many organizations, video production is still more complicated than it should be.
The problem is rarely the “motivation” of the teams. The problem is friction:
Result: the video studio is not a “natural” tool on a daily basis. It is reserved for a few people, or it becomes a mini-project with each use.
That is precisely what solves Azure SSO (Microsoft Entra ID).
And that's why BenaNative now integrates Azure SSO, in order to allow businesses to deploy a unlimited video production studio, accessible on a large scale, while remaining compliant with IT requirements.
The SSO (Single Sign-On) allows an employee to connect to an application with his unique business account (the same as for messaging, internal tools, etc.).
When we talk about “Azure SSO”, we most often mean Azure Active Directory, now called Microsoft Entra ID : the identity directory used by a large number of companies to manage users, groups, rights and access policies.
With SSO:
A video production studio is more than just a creative interface. It is a tool that must be integrated into an organization: multiple teams, different rights, governance, security, production pace.
Azure SSO acts like a adoption accelerator And a guarantor of conformity.
1) Much faster adoption (less friction)
When signing in is as easy as “clicking Sign in with Microsoft,” the video becomes more accessible:
The psychological barrier “it's complicated” disappears.
2) Native security, aligned with corporate standards
With Entra ID, IT can apply its usual rules to BenaNative:
The video studio is no longer a “separate” tool. It is becoming a normal part of the IT ecosystem.
3) Clean (and automated) onboarding/offboarding
This is a point that is often underestimated: in a company, movements are permanent (arrivals, departures, mobilities).
With SSO:
Fewer risks, less manual management, fewer oversights.
4) Less support, fewer tickets, less time wasting
IT teams and internal admins know the music:
SSO drastically reduces these irritants. And mechanically, It increases the real use rate.
SSO is not just an “IT feature.” It is a brick that has a direct impact on the volume, consistency and quality of production.
Switch from an “event” video to a “habit” video
When access is immediate, teams dare to produce more often:
Deploy an enterprise-wide studio
SSO makes it possible to go from a “one central team does everything” model to a “all teams produce” model:
Video is becoming a transversal tool.
Maintaining a framework and governance
The company can organize production:
SSO doesn't prevent governance, it makes it easier.
With a BenaNative studio accessible in Azure SSO, use cases that often “block” become fluid:
BenaNative is building a video production studio designed for modern uses: producing quickly, producing often, producing in a distributed manner.
But for a studio to become a corporate standard, it must be:
Azure SSO ticks these boxes and paves the way for a clear ambition:
👉 enable businesses to Deploy video on a large scale, without creating operational debt for IT.
Without going into an exhaustive technical guide, the principle is simple:
If you wish, BenaNative can support the implementation with an “Enterprise” configuration: roles, perimeters, governance and best adoption practices.
Azure SSO is not a detail. It is a brick that transforms video into a business:
Want to see what a typical deployment looks like (groups, roles, scope, organization)?
👉 Contact us, we'll show you a complete setup in real conditions.
